We present to you the collectible cup of WORLD OF Beer, which you will get for free at the entrance to the festival, as it is included in the €5 ticket price.

You can use it for all the beer tastings during your stay at the festival, as it is reusable, wash it in specially designed places inside Technopolis, but also take it with you as a souvenir to tell everyone that you were also at the 1st WORLD OF Beer Festival. Also, it is good for the environment as it is 100% recyclable and with less plastic than common plastic cups.

Let’s get to know the IN THE LOOP cup a little better
The IN THE LOOP reusable cup is lighter than ordinary reusable cups. In other words, it is made with less plastic, thus reducing its carbon footprint.

Each glass has detailed information on its reuse:
– DOES NOT FIT IN THE MICROWAVE OVEN
– HAND WASHABLE WITH TEMPERATURE WATER
– RECYCLED

The IN THE LOOP platform is the environmentally targeted initiative of the Thrace Plastics Group created in 2020 and based on the 3 axes of the circular economy REDUCE | REUSE | RECYCLE.

It networks companies, brands, agencies and consumers, with the aim of reducing the environmental footprint. To date, more than 200 companies are already participating in the platform.